I hardly ever agree with Gene Carr from Patron Technology mainly because I think he applies late 90’s internet enthusiasm to arts marketing. This is another great example. “I’ve been more and more impressed with the potential of Facebook every month.” Really? Are you impressed with its potential? How about realizing that Facebook is a ‘has-been’ and trying to catch the next wave.

If Facebook marketing is already a part of who your organization is, as in you already have people on your staff who are avid Facebook users and know their way around, then go for it. It will be a natural extension of your organization into the internet. If on the other hand, you need to read this blog about marketing on Facebook, complete with a ‘Facebook glossary’ you should probably realize that you don’t ‘get it’, even if you think you do. It’s like teaching your 70 year old mother to use gmail. She might make it work but you know she thinks it a box of magic.

Facebook isn’t a marketing panacea. We’ve never seen hard numbers that show it sells tickets or even holds people’s interest. Sure, it’s free and easy but maybe your limited time would be better spent elsewhere especially if you are over 25 and weren’t born holding a Macbook.

If after reading all of that you still want to learn about putting your organization on Facebook, Gene is hosting a free webinar on April 2 @ 1pm.